About Superkids & Co

Superkids & Co is a UK designer childrenswear fashion agency based in London. The agency was launched by Nikki Bloch & Wendy Abbott in 2013 with a view to utilising their many years of experience at director and international sales manager levels.

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Year of Experience in
Developing Business Internationally

The partnership has over 50 years of combined kids and baby product knowledge in apparel and footwear, whilst developing business internationally with brands such as Aquascutum, Aston Martin, Belstaff, , Dolce & Gabbana Junior, Juicy Couture, Lamborgini, Paul Smith and Roberto Cavalli Angels & Devils, and to name a few.

Helping to Establish Brands across the Globe

The partners have successfully grown brand sales through multiple door retailers and established shop-in shops within department stores in the UK such as Selfridges, Harrods & Harvey Nichols among others. In Europe, Russia, Dubai, Turkey and & Saudi Arabia the partners have developed sales in leading independents, online stores and department stores such KaDeWe, Illum, Tsum and Harvey Nichols.

Superkids & Co have enviable relationships with all UK kids, baby boutiques, specialty stores & online businesses and their relationship with buyers is second to none. Superkids & Co successfully launch, grow & develop great childrenswear brands.